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Tips, lessons learned, and honest takes on digital marketing. No fluff, just stuff that actually works.
5 LinkedIn mistakes that are killing your reach (and how to fix them)
We see hundreds of LinkedIn profiles every week, and the same mistakes keep showing up. Blurry photo, generic headline, posting once every two months... The good news? Most of these are dead simple to fix. We break down the biggest ones and show you how to sort them out without spending your whole day on it.
How AI is leveling the playing field for small businesses on social media
Big companies have entire teams dedicated to social media. Small businesses? Not so much. That's exactly where AI makes a real difference -- it lets you put out quality content without hiring three people. Here's what actually works, beyond all the AI hype you keep hearing about.
The complete guide to posting at the right time on every platform
Posting at 3am on a Tuesday probably isn't your best move. But the optimal time depends on your audience, your industry, and the platform itself. We crunched data from thousands of posts to figure out which time slots consistently perform well. Spoiler: it's not always what you'd expect.
Why your LinkedIn posts get zero engagement (and what to do about it)
You're posting regularly on LinkedIn but likes and comments are basically non-existent? Yeah, that's frustrating. More often than not, the issue isn't your content itself -- it's how it's structured. A few straightforward tweaks can make a surprisingly big difference.
Short-form video: the format that's taking over in 2026
TikTok started it, Instagram followed, and now even LinkedIn is getting in on it. Short-form video isn't optional anymore, it's becoming table stakes. But between Reels, Shorts, and LinkedIn clips, how do you figure out what works where? We break it down by platform and business type.
Personal branding: how to get started when you have no time
Everyone talks about building a personal brand. But when you're already running a business full time, finding the time to post every day feels impossible. Good news though: there are practical approaches that take way less effort than you'd think. Here's where to start.
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